Reflection is good for the soul.
Thank you to everyone that has come in our doors or ordered online, you mean much more to us then we can express.
Running a business is extremely difficult.
What they don’t tell you is that it can cause severe stress and anxiety, and drains you mentally to the point of depression in even the most laid-back people.
People will talk about you, compare you to others, use you, they will view you as a service and not a person anymore.
Friends and family will expect discounts and people will value you and your hard work less than a big chain store or company.
You have to worry about if you forget to email/message someone back, are they going to think it was on purpose? Did you disappoint them? Will they hold that against you? When in reality you just can’t get to everyone’s messages and emails.
Starting up and running a successful business puts incredible strain on personal lives and relationships, many of which fail because there is just often no work-life balance.
You need to be the director, the worker, the admin, the marketing team, the accountant, the cleaner and much more. All whilst being a parent, a husband or a wife, family support and friend.
There’s a reason you don’t see many people succeed in small businesses after 5-10 years. If they are successful they are overwhelmed.
It takes a toll. It’s exceptionally exhausting. Especially the past couple of years when so much has been out of our control.
Here’s a small reminder that we are just normal people with hectic lives. We will continue to strive to do our best and get our customers everything we can.
Be kind, be patient, support small businesses…….and hopefully more of us will stick around!
#waarjoumakoskoop
www.antonsusa.com
Some of you know pieces of this story already.
Most of you don't.
For the past several months, I have been working directly with Amos Miller, alongside @RobertBarnes, on something that started as an attempt to solve a very specific problem for one Amish farmer and has grown into something considerably larger.
And today, we're finally at the point where I can start talking publicly about it.
Many people in this community know Amos.
Some of you have bought food from his farm for years.
Others know his name because of the legal battles surrounding his farm, his private association, raw milk, traditional food, and the rather extraordinary amount of government attention one Amish farmer in Pennsylvania has managed to attract over the years.
My involvement started much more simply.
Robert Barnes contacted me because Amos needed help.
So I started talking to Amos.
Then I kept talking to Amos.
A lot.
And the more I learned about how his operation actually worked behind the scenes, the more obvious it became that simply building him another website wasn't going to fix the underlying problem.
Amos is Amish.
He isn't sitting at a ...